Empowering Organizations Through Strategy, Clarity & Human-Centered Leadership

With more than two decades leading sales, marketing, and revenue operations, I’ve built a career around aligning people, processes, and strategy to deliver meaningful results. My work centers on helping teams perform at their highest level—through clarity, trust, strong brand presence, and a commitment to measurable outcomes.

Executive Bio

Create impact with real data

Michael Grudecki is a senior sales and marketing executive with 20+ years of experience driving growth for high-performing technology and services organizations. Throughout his career, Michael has led high-impact teams, built scalable go-to-market engines, strengthened brand equity, and delivered double-digit revenue growth through operational excellence and strategic clarity.

Michael is known for unifying people around a shared mission, transforming complex challenges into achievable strategies, and delivering results rooted in data, creativity, and leadership discipline. His work spans leadership roles at Heartland Computers, SMG3, Unified Barcode & RFID, and global technology brands including Zebra Technologies.

Across every role—VP of Sales, VP of Marketing, Chief Marketing Officer, and Executive Leadership Team member—Michael’s focus has remained the same: build strong teams, strengthen customer relationships, elevate brand impact, and ignite sustainable business growth.

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Results
Leadership Philosophy

What drives my work:

I believe leadership is a responsibility, not a title. My approach is grounded in servant leadership—ensuring teams have the support, clarity, and resources they need to win. I am committed to:

  • Creating environments where people feel valued and empowered
  • Simplifying complex organizational challenges
  • Aligning teams toward a shared vision and measurable outcomes
  • Acting with transparency, accountability, and empathy
  • Making sure my team always knows: “I’ve got your back.”

This philosophy has shaped how I lead teams, collaborate across departments, and guide organizations through growth, transitions, and operational change.

What I Bring to the Table

Here’s all the good stuff

Strategic Vision & Execution

I turn big-picture clarity into actionable, scalable plans that accelerate growth.

Sales & Marketing Alignment

I bridge teams, eliminate silos, and create unified go-to-market strategies that deliver revenue and impact.

Operational Excellence

I build systems, processes, and frameworks that simplify execution and improve accountability.

Brand & Experience Leadership

I elevate brand presence through data-driven marketing, memorable events, and customer-focused storytelling.

Team Development & Culture Building

I invest in people—coaching, developing, and empowering teams to perform at their highest potential.

PEOPLE

Meet our team

Danielle Santiago

Co-founder
CEO

Nicole Lu

Co-founder
CTO

Anthony Barr

Executive Director
COO

Holly Reyes

Creative Director

Gabriel Lewis

Product Lead

Theo Patel

Senior Developer

Proven Impact

From Vision to Measurable Outcomes

  • Delivered triple-digit year-over-year revenue growth, setting a new performance benchmark for the organization.
  • Recognized with a global partner award from a leading enterprise technology manufacturer.
  • Generated multi-million-dollar revenue and qualified leads through integrated marketing and event programs.
  • Built and scaled inside and field sales teams, strengthening coverage, accountability, and performance.
  • Managed significant marketing and sales budgets with a disciplined focus on ROI and measurable outcomes.
  • Led large-scale industry events and executive summits with hundreds of attendees and strong sponsor participation.

 

From Vision to Measurable Outcomes
What I Believe

People first. Strategy second. Numbers always.

Long-term success happens when all three align.

My work is grounded in four core beliefs:

  1. Clarity creates confidence—when people understand the mission, they engage differently.
  2. Teams thrive when supported—leaders remove roadblocks, not create them.
  3. Data drives direction—intuition is valuable, but decisions require evidence.
  4. Culture wins—high-performing organizations invest in communication, consistency, and trust.
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Life Beyond Leadership

Family, Creativity, and Purpose

Outside the office, I’m a husband, father, and lifelong creator with a passion for design, teaching, and community. Whether I’m building something for our home, mentoring young professionals, creating content, or traveling with my family, I bring the same energy to life that I bring to my work—curiosity, care, and a commitment to growth.

Let’s Connect

Whether you’re exploring consulting services, fractional leadership support, or professional collaboration, I’d love to connect and learn more about your goals.