Marketing is changing faster than most companies can keep up. But the organizations that win in 2026 won’t be the ones with the biggest budgets—they’ll be the ones with clarity, discipline, and a strategy that matches how buyers behave.
Here are eight mistakes I see over and over in my Marketing Consulting work—and how to fix them.
If your website or campaigns don’t immediately tell people:
…you’re losing leads in the first five seconds.
Companies that rely on a single channel—email, paid ads, referrals, events—hit a ceiling fast.
Most prospects aren’t ready to buy yet. They’re researching.
Explore how content ties into your overall growth plan by visiting the Consulting page.
Sending random emails isn’t nurture.
Good nurture sequences:
Buyers want proof. If you don’t show outcomes, they assume you don’t have any.
Highlight wins—start with even one story. You can see examples of how this builds trust on the Testimonials page.
Brand confusion creates buyer hesitation. Your website, social, emails, and sales team should all sound like the same company.
AI won’t replace marketers—but marketers who use AI will replace those who don’t.
AI accelerates:
When marketing is viewed as a cost center, it gets underfunded and underdeveloped.
When marketing is viewed as revenue-producing, it becomes unstoppable.
Marketing is no longer optional. It’s the driver of awareness, trust, and pipeline. Avoiding these eight mistakes will put your organization in a much stronger position heading into 2026.
Start your business transformation today by visiting Grudecki.com or calling 630-885-6257!