Marketing Management Professional

Integrated & Channel Marketing | Sales | Strategic Design

Builds Successful marketing to grow revenue and expand market share

• Self-motivated marketing executive with genuine passion, knowledge and 18 years of experience in integrated marketing, channel development, visual merchandising, and market research.
• Recognized for quality in customer care, design conceptualization, client base growth, and brand management. Honest, reliable, and adaptive to changing client/company needs.
• Record of success in conceptualizing successful market plans, executing effective communication, engaging customer base, and growing sales. Skilled in social media implementation.
• Creative thinker with talents in negotiation, evaluation, troubleshooting, design, and management. Able to enhance value to client and partners through inventive product positioning, contact strategies, and effective plan coordination, maintaining tight budgets and schedule restrictions.

 Key Qualifications

Career Progression & Select Accomplishments 

Vignette Home Decor, Batavia, IL | 2007 – Current
OWNER, CHIEF MARKETING OFFICER
Created and developed niche design concept retail business, providing full project planning, management, sales, marketing and design implementation for commercial/residential furniture and construction industries. Conceptualized corporate philosophy, track general accounting, manage day-to-day business, and oversee long-term goals. Adapt specific marketing promotions and campaigns to attract dynamic client base and establish company as industry leader in design and service. 

• Design and implement economical marketing strategies via paid and non-paid means including social media, print advertising, web-based and email marketing to increase sales 154% in year 2, 54% in year 3, and 42% in year 4.
• Research and develop annual business and marketing plans to maintain consistent profits and select key marketing channels including print, web, and social media options to maximize revenue.
• Develop marketing automation programs based on market segment to keep clients loyal to the brand, reducing the sales cycle by 40% while increasing repeat business by 75%.
• Achieve daily marketing initiatives for social media and weekly goals for print advertising. Promote 50+ various manufacturers and services including case goods, soft goods, financing options, and customer warranties (B2C).

Waubonsee Communnity College, Sugar Grove, IL | 2011 – Current
MARKETING ADJUNCT INSTRUCTOR
Instruct semester-long courses and develop relevant curriculum in Introduction to Entrepreneurship, Principles of Marketing, Principles of Management, Entrepreneurial Finance, and Principles of Advertising. 

• Maintain mastery of course content to effectively challenge diverse student populations. Create and present effective material for frequent class sessions, maintaining a dynamic and engaging learning environment for students.
• Incorporate technology and a dynamic communication style to successfully foster student learning.

Unified Barcode & RFID, Palatine, IL | 2005 – 2009
VICE PRESIDENT OF SALES AND MARKETING (2007-2009)
DIRECTOR OF SALES AND MARKETING (2005-2007)
DIRETOR OF MARKETING (2005)
MARKETING MANAGER (2005)
Developed communication strategies and brand campaigns to assist company in entering all levels of available market. Transformed company image and reputation as a "hardware provider" to that of a "solution supplier" with key differentiators. Received consistent promotions as a result of increased revenues and rapid business growth.  Maintained accounts for annual revenue of $8.2 million, managing a 13-person team in three different states.

• Increased revenues by 30% annually for three consecutive years through focus group implementation, marketing campaigns, deficiency identification, and sales team training.
• Developed marketing tools including sales literature, multimedia presentations, and internet-based learning tools and fact sheets. Targeted simultaneous direct mail and email campaigns to reach target audiences.
• Rebranded and launched internet marketing campaigns, increasing web traffic by over 200% while lowering pay-per-click expenditures by 85%.
• Developed rebate program to allow clients to pay up to $5000 of professional services prior to the start of the project and receive 10% discount.  Received a 15% response rate on the direct mail campaign and increased project closures by an additional 12%, decreasing the time from quote to contract by 38%.
• Oversaw launches of Software Suite including inventory tracking / RFID Automation, professional services and field engineering product including onsite installation, and project management/maintenance contract, exceeding company’s pre-sales goals by over 145%.

ER Moore Corporation, Chicago, IL | 2002 – 2003
MARKETING DEPARTMENT HEAD, Contracted
Oversaw improvement of client experience. Created intensive SWOT analyses to expose deficiencies and identify areas for growth. Held focus groups with key targets and stakeholders, including clients, sales personnel, and customer service teams. 

Jones Media Sales, Riverside, IL | 2000 – 2002
SENIOR MARKETNG MANAGER (2001-2002)
MARKETNG MANAGER (2000-2001)
Redeveloped print/ direct marketing strategies and led key marketing initiatives for B2B organizations in the manufacturing and software automation industries. Executed major campaigns, managing 4-person marketing team. Developed effective marketing plans within budget for small companies, maximizing impact and results.  Composed investment summaries including media placement, target marketing, return on investment (ROI) forecasts, and consumer response rates.

Zebra Technologies, Vernon Hills, IL | 1997 – 2000
SENIOR MARKETNG MANAGER (1999-2000)
MARKETNG MANAGER (1997-1999)
Specialized in B2B marketing initiatives, focusing on creation and implementation of groundwork for successful channel programs. Helped establish channel-centric sales, achieving company goals. Managed tracking of product releases, advertising, direct marketing campaigns, marketing development funding, and website content. 

Additional Management Experience

Draper and Kramer, Lombard, IL | 2003 – 2005
ACCOUNT EXECUTIVE
Created and developed niche design concept retail business, providing full project planning, management, sales, marketing and design implementation for commercial/residential furniture and construction industries. Conceptualized corporate philosophy, track general accounting, manage day-to-day business, and oversee long-term goals. Adapt specific marketing promotions and campaigns to attract dynamic client base and establish company as industry leader in design and service. 

• Increased annual sales over $12.5 million annually, utilizing direct mail procedures, trade show presentations, email marketing tools, networking, referral production, print advertising, and personal meetings.
• Assisted in securing 125% of minimum quota within 6 months, growing territory to 148% within first 12 months.
• Established relationships with key Chicagoland developers to establish and grow account referral sources.
• Maintained accurate product knowledge and employed effective sales techniques to reduce sales cycle by 15% while increasing closure rates by 17%.

Aldon Company, Waukegan, IL | 2002
GENERAL MANAGER
Led consultation and revamped business practices including sales, marketing, and customer service. Focused on strategies to gain market share while improving the client experience during the purchasing process. Managed order processing, sales forecasting, and material purchasing. 

• Managed launch of complete technology restoration including acquisition of computer hardware, software, and training programs.
• Collaborated with software consultant to develop order entry system including order management tools, inventory controls, manufacturing planning, and invoicing.

EDUCATION

B.A., Advertising and Marketing, Columbia College, Chicago, IL (1996)